Louis Anthony
De Barraicua
Creative Director of "OptomystiK"
an interactive chapter-based story
Louis grew up as a USAF military child, moving frequently and experiencing diverse environments. He spent his teenage years in Madrid, Spain, before his family returned to Sacramento, California. Louis attended USC, initially studying filmmaking and political science, but ultimately earned a degree in English with an emphasis on Creative Writing. During his time at USC, he interned at a creative agency that worked with Nike. This role taught him to combine creativity with market strategy, research, and creative briefs to design multi-layered media campaigns with cohesive narratives for consumer markets.
After graduating, Louis’ first job brought him to UCLA’s Neuropsychiatric Institute, where he researched homeless populations in communities in Hollywood and South Los Angeles. Concurrently, he launched a beverage company, “Sun Cola,” which he sold while working at Nissan North America where he played roles in Consumer Affairs, Strategy, Market Research & Product Development. After nearly five years in a corporate environment, he dedicated twenty-three years to teaching English and filmmaking in public schools in South Los Angeles, Panorama City, and Sherman Oaks.
Louis’ passion for improving learning conditions in Los Angeles put him on a path that would inadvertedly challenge corruption inside the Los Angeles Unified School District. It was his advocacy for using technology to more effectively enhance student learning through an interest-based curriculum that lead him to observe senior LAUSD officials in the iPad tech committee engage in behavior that suggested a strong conflict of interest.
When Louis witnessed first-hand how vendors incentivized LAUSD management, it was the insight he needed to understand why public education was failing children in Los Angeles. His participation in the Global Learning XPrize, “Class Nube," had helped him understand how "actual learning" could be scalable through an interest-based learning approach that would lead to the development of curriculum strategies that engage all students. He learned how historically multiple choice tests have been used as a methodology that indirectly and willfully discriminates against vulnerable segments of the population (eugenics).
Beyond education, Louis immersed himself in research that yielded qualitative and quantitiave results that identified fifteen core unmet needs of Los Angeles. These insights inspired “OptomystiK” - an interactive story that progressively incentivizes participation through a chapter-based structure.
Chapter One, “The Los Angeles Dystopia,” lays out factual observations while introducing a process that uses a decentralized approach to fulfill the unmet needs of communities.
By 2028, this concept aims to eliminate homelessness, resolve housing scarcity, and create business initiatives that enhance local culture across all fifteen districts of Los Angeles.
Louis blogs about his journey that documents the process of his journey from teacher to becoming the Los Angeles Mayor.
Instagram: @losangelesmayor
optomystix.org