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    Louis Anthony

    De Barraicua

    Director of The OptomystiK Reality

    Louis grew up as a USAF military child who lived in many environments, spending his formative teenage years in Madrid, Spain. After his father settled back in Sacramento, Louis attended USC to study filmmaking, political science, then finally settling on a major of English (Literary Theory) with an emphasis on Creative Writing. His first internship at USC landed him at an agency that did creative work for Nike. It was at this internship where he learned the discipline of market strategy, research, creative briefs and creative work.

     

    His first job out of USC ended up sending him to South Los Angeles to research homeless populations. Louis launched a beverage company called “Sun Cola” and sold the company while he worked at Nissan North American in Customer Relations, Market Strategy & Research, and Product Development. Louis left corporate to work as an English and Filmmaking teacher in South Los Angeles, Panorama City, and Sherman Oaks. Eventually, Louis' interest in improving learning conditions made him the target of retaliatory action in LAUSD that is currently being investigated by the LAUSD Inspector General.

     

    After a spotless and distinguished teaching record, the LAUSD made obviously false allegations due to his involvement in uncovering corruption inside LAUSD's iPad tech committee where senior management was involved in a back-end incentive scheme to procure the purchase of Schoology software, which Louis had disagreed with during his involvement in the iPad tech committee, where he was advocating for an Interest-Based Learning System that would engage students more in their learning. He won the case mediated by the California Teaching Commission. Using this time to research the city to lay out a creative brief for OptomystiK, Louis immersed himself into communities, researching and putting together a brief that would detail fifteen unmet needs of Los Angeles.

     

    He recently finished the plan designed to deliver on the creative brief by writing an interactive story entitled "OptomystiK". The story begins on Instagram, then a podcast, then an app that will usher in a new reality through a process called the “Yello Bit Road” - a path inside a 200-person community called a "Pirate Ship". Chapter One of the Series - "The Los Angeles Dystopia" will demonstrate how a decentralized society and culture can create a new concept for a community where communities are organized into groups of 200. After 3,000 pirate ships are formed by 2028, Homelessness will end, Housing will be solved, and Business Opportunities will abound throughout Los Angeles through an "Art of Life Concept" that uses a virtual world to incentivize a new reality.